Last year I started a series of posts about advertising on boards. The last post was just over a year ago, but I think it’s time to revive the topic. The first post in the series was titled “Keeping your Users” and it dealt with how to introduce advertising on your board without losing your valuable members. The second post was titled “Have Something to Sell” and it talked about evaluating your board content to see if it was going to be interesting to advertisers. The third and final post was my favorite in the series (because I got to play with numbers… I like numbers ) and was titled “Measuring RFM” because it talked about measuring “recency” and “frequency” which are of interest to advertisers. All three posts are linked at the bottom of this post for easy reference.
After deciding to advertise and determining that you have something to sell, what are the next steps? To start you need to find some source of advertising. I believe that the most lucrative advertising options are those that want to target your board members. Those can be hard to find unless the board has a very specific audience. So instead I want to start talking about my experience with a more generic but very popular advertising option for many board owners: Google’s Adsense program.