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Comments April 4, 2008

Google is being Sneaky

Filed under: Advertising, phpBB — Dave Rathbun @ 8:04 pm Comments Off 

Don’t look now, but Google has added extra advertisements to your board (or blog or other web site) if you use Adsense. More…

Comments September 15, 2007

Nicole Paid Just Like She Said

Filed under: Advertising, phpBB — Dave Rathbun @ 2:14 am Comments Off 

That’s a partial screen shot of my paypal screen from last evening. Got the payment within 24 hours of having the ads set up on my board. Supposedly the company will continue to pay a month in advance. I guess if they decide to increase (or decrease) the rate they’re paying I will hear from them first.

So far so good.

Comments September 14, 2007

Nicole Wins

Filed under: Advertising, phpBB — Dave Rathbun @ 6:16 am CommentsComments (3) 

The Saga of Nicole Draws to a Close

Last night I got an email from Nicole telling me how to install the ads from her company. It’s relatively painless. There are “generic” instructions for any php-based site. They also offer instructions for both phpBB2 and phpBB3. I took a look at the code to make sure it wasn’t completely going to bork my server. It’s not the best code in the world, but it’s functional.

They provide an empty CSV (Comma Seperated Values) file to start with. The first time your page loads it connects to their server to download the current ad campaigns. Right now I’m seeing stuff for “Credit Card Consolodation” and “Guitar Lessons” and “Phoenix Landscaping Companies” on my site. Hm. That’s a variety. :lol:

More…

Comments September 13, 2007

More Answers from Nicole

Filed under: Advertising, phpBB — Dave Rathbun @ 5:38 am Comments Off 

When we last talked I had sent yet another email back to Nicole. I had received acceptable answers as to how she found out that I own www.phpbb2mods.com, and more information about the service she was offering. I still haven’t heard back from Google (big surprise, they’re really slow at times) but this domain doesn’t use Adsense anyway. The last thing to be resolved was price.

More…

Comments September 12, 2007

Answers from “Nicole”

Filed under: Advertising, phpBB — Dave Rathbun @ 8:34 am Comments Off 

In this post I talked about being contacted by an advertising service and covered four questions that I wanted to have answered. I have heard back from “Nicole” and here is what I have learned so far.

But first, I probably should apologize to “Nicole” if that is your real name. :) It just seems to me that many (most) board owners are probably male. (I’m not being sexist or politically incorrect here, I believe I could probably find statistics to back this up if I really tried. Or cared.) It also seems that board owners would likely respond to an email from “Nicole” or “Mary” or “Candy” more than an email from “James” or “Maurice” or even “Dave”. Marketing is such a funny subject… part sales, part psychology, part timing and luck. But I digress. Here are her responses and my comments to each of the four questions that I asked in my last post. And I will promote “Nicole” to a real person by dropping the quotes. :)

In no particular order…

More…

Comments September 10, 2007

Too Good To Be True? Who is “Nicole”?

Filed under: Advertising, phpBB — Dave Rathbun @ 7:31 pm Comments Off 

Unsolicited Email

I got an email today that was interesting. It came from “Nicole” and she wanted me to put her text ads (no gambling or “questionable” sites like warez) on the bottom of my site. They weren’t flashy ads, just plain text. And she said she would pay me monthly. Now here’s the catch:

I had never heard of this service until last week, when I got asked about the very same company from one of my blog readers. Apparently they are making the rounds. :)

Is it a scam? I don’t think so. Is it worth doing? Here’s what I found out so far, and what is bothering me about the contact from Nicole…

More…

Comments August 27, 2007

Advertising on Forums Part III: Measuring RFM

Filed under: Advertising, phpBB — Dave Rathbun @ 8:29 am Comments Off 

RFM: It’s Not What You Think…

In Part II of this series I wrote about my ideas regarding what a potential advertiser would be looking for. Advertisers don’t care how big your board is, at least to some degree. You just have to have the right segment of users. Think about how valuable a board that catered to millionaires would be. If you had even 200 verified millionaires as members you can bet advertisers would be calling.

So what’s next? After looking over your subject matter here’s the next question I think you will want to be able to answer:

What is the RFM factor of my users?

What is RFM? Well, it’s probably not what you think. ;-)

More…

Comments August 21, 2007

Advertising on Forums Part II: Have Something to Sell

Filed under: Advertising, phpBB — Dave Rathbun @ 12:56 am Comments Off 

In Part I of this series I tried to share some of the thoughts I went through as I was planning to start advertising on my biggest board. I was concerned that adding advertising would ruin the “user experience” on the board, and tried to take steps to address that. In this post I want to talk about what I think is required even before you that move. You have to be able to answer these questions:

Do I have something an advertiser is going to be interested in?
What am I trying to sell?
How much is it worth?

More…

Comments August 10, 2007

Advertising on Forums Part I: Keeping your Users

Filed under: Advertising, phpBB — Dave Rathbun @ 9:56 am CommentsComments (4) 

I would think that the goal of every site owner is to have their phpbb board grow. And grow. And grow. Afterall, who starts out a board saying to themselves, “Gee, I hope I only get about twenty members in the next year, and have only about 5 posts.” I don’t think so. ;-) Now unless you are independently wealthy (I am available for adoption, if so) you need funds to cover your board’s operating costs. Bandwidth is not free, and good hosting is not cheap. So what do you do?

Many board owners turn to advertising. That, in turn, presents an entirely new set of questions.

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